Walt Disney Co. and Telefónica SA's Movistar+ launched C.R.A.K.S., a transmedia esports project, in Spain.
The project consists of a linear television series, called "C.R.A.K.S.", an interactive app to play the series video game and additional content like vlogs and tutorials, Rapid TV News reported Oct. 11.
"C.R.A.K.S." is set to debut on Disney XD (US) on Oct. 12, with the eponymous app scheduled to be released the same day. The show will follow an online video format and have eight 11-minute episodes. "C.R.A.K.S." tells the story of a video game creator whose game avatar jumps into the real world.