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United American sends cease-and-desist notice to Snap

United American Corp. sent a cease-and-desist notice to Snap Inc. for its use of geofilters in the U.S.

United American sent the notice after it received a notice of allowance from the U.S. Patent Office for its geolocation-based image overlay technology. The technology relates to "the implementation of a dedicated mobile content sharing application that can acquire and share new user images or videos, but also gives users the ability to select between distinct locally sourced external content items based on their location to be integrated within their own content before sharing," United American said in an Oct. 4 news release.

United American claimed that other social media apps may also be infringing its technology though it has yet to complete a full review.