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Chico's partners with CashStar to launch e-gift card service

Women's clothing retailer Chico's FAS Inc. said Dec. 12 that it teamed up with internet software company CashStar to roll out an enhanced consumer gift card e-commerce program.

The new service provides customers with personalized choices of e-gift cards and faster delivery service.

The partnership is in line with Chico's objective to adjust to customers' needs amid an evolving digital environment, according to the release. The digital gift card program will be powered by the Portland-based company's platform, CashStar Consumer.