trending Market Intelligence /marketintelligence/en/news-insights/trending/Ivt1aShyjZ7lQD9olaamSA2 content esgSubNav
Log in to other products

 /


Looking for more?

Contact Us
In This List

Dentsu Aegis Network to acquire digital creative agency Redder

Blog

OTT players find great value in partnerships but still prefer direct-to-consumer

PODCAST

Episode 10: Cloud Pricing & Complexity

Blog

Global console, mobile and PC gaming drives $175B in content revenue in 2020

Blog

Fintech Intelligence Newsletter: March 2021


Dentsu Aegis Network to acquire digital creative agency Redder

Dentsu Aegis Network Ltd. has agreed to fully acquire Vietnam-based digital creative agency Redder Advertising Co. Ltd. for an undisclosed amount.

The acquisition will help expand Dentsu's Vietnamese business while boosting the capabilities of fellow Dentsu-branded agencies including Dentsu One, according to a March 20 statement.

Redder, which will be renamed Dentsu Redder post deal completion, offers brand strategy, digital advertising, event and activations, consulting, and public relations services to Vietnamese and global clients.

Dentsu Aegis Network, the global business unit of Japanese advertising giant Dentsu Inc., earlier bought British creative agency BJL Group Ltd.