trending Market Intelligence /marketintelligence/en/news-insights/trending/IhwXsmuOtcqp63pZ20Ah-g2 content esgSubNav
In This List

Facebook's Oculus buys eye-tracking startup


Insight Weekly: Banks brace for recession; Europe PE deal values soar; US solar imports rebound


According to Market Intelligence, December 2022


Insight Weekly: Layoffs swell; energy efficiency PE deals defy downturn; 2023 global risk themes


MediaTalk | Episode 30: US retailers prep for weaker online sales, holiday spending demand

Facebook's Oculus buys eye-tracking startup

Facebook Inc.'s virtual reality unit Oculus VR, Inc. acquired Copenhagen-based startup, The Eye Tribe, TechCrunch reported Dec. 28.

Oculus reportedly confirmed the acquisition of the startup. The Eye Tribe has developed technology that allows VR systems to save power by generating perfect graphics based on where the user is looking. The technology works by creating a focal point which moves with users' eyes.

The Eye Tribe has also developed developer kits, which cost $99, that can help developers deliver "gaze-based interfaces" to smartphones and VR headsets. Oculus could potentially use the technology for its Santa Cruz headset.