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CBS, WarnerMedia ban e-cigarette ads amid crackdown on vaping products

CBS Corp. and WarnerMedia LLC decided to ban advertisements for electronic cigarettes amid global health concerns following reports of deaths and diseases related to vaping products, CNBC reported.

The decision follows a similar ban from CNN (US) announced last week. CNN said it will consider allowing vaping ads once research can show that the products are not harmful. WarnerMedia, which has run ads for vaping company Juul Labs Inc. in recent weeks on its cable channels TBS (US) and TNT (US), said it will no longer accept such ads.

"Given warnings from the Centers for Disease Control and Prevention, the American Medical Association and the American Lung Association to consumers, our company has revised its policies regarding e-cigarette advertising, and will no longer accept advertising for this category. We will continue to monitor the investigations by relevant medical agencies and may re-evaluate our position as new facts come to light," WarnerMedia spokeswoman Jennifer Toner said in a statement.

The move comes as the Trump administration is considering banning all nontobacco flavored e-cigarette products from the market. Outside the U.S., India approved an ordinance banning the production and import of electronic cigarettes, citing health risks. Chinese online retailers such as JD.com Inc. and Alibaba Group Holding Ltd.'s Tmall.com also recently halted sales of Juul products.