New York-based company Veta Group LLC said Feb. 7 that it has entered into a merchant agreement with consumer review and e-commerce app Xiaohongshu to roll out a Veta flagship store on the Chinese platform.
Through Xiaohongshu's presence in China and its access to high-income consumers, Veta aims to sell luxury hair regrowth items to shoppers looking for U.S.-made beauty products.
The hair products retailer already debuted on the online shopping platforms of JD.com Inc. and Vipshop Holdings Ltd., making this its third partnership with a Chinese e-commerce company.
