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ComScore names new president


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ComScore names new president

ComScore Inc. tapped Sarah Hofstetter to become president of the company, effective Oct. 4.

Hofstetter has served as CEO of marketing agency 360i LLC from 2013 to 2018 and as chairwoman since May.

ComScore's CEO Bryan Wiener also left 360i to join comScore earlier this year.

ComScore is a media measurement and analytics company.