YUM! Brands Inc.-owned restaurant KFC is considering adding plant-based meat substitutes to its menu, CNBC reported May 30, citing a company executive.
Kevin Hochman, head of KFC's U.S. arm, reportedly told the news outlet that he is scheduled to meet with major plant-based meat suppliers to learn more about plant-based meats but said they have no immediate plans of testing these alternatives yet.
Hochman said the company is in an "exploration phase right now" and is waiting to learn more about the long-term benefits of having a vegan entree before introducing one, according to the report.
"There are some people today who don't eat chicken, but if we had an alternative protein product would they come into a KFC? That's really the $64,000 question," Hochman reportedly said.
Beyond Meat Inc. and Impossible Foods Inc., which supply plant-based meat substitutes to restaurants, currently do not have a chicken meat substitute, the news outlet added.
KFC did not immediately respond to a request for comment from S&P Global Market Intelligence.