trending Market Intelligence /marketintelligence/en/news-insights/trending/DPTALFf4qmJ3iMY0Y9gNQQ2 content esgSubNav
In This List

Nielsen unveils performance testing service for mobile video

Blog

Global M&A By the Numbers: Q3 2021

Blog

Insight Weekly: Global stock performance; hydrogen pilot projects; Powell's Fed future unsure

Podcast

Next in Tech | Episode 37: Customer experience investments pay dividends

Podcast

Next in Tech | Episode 36: Guy Kawasaki on Innovation


Nielsen unveils performance testing service for mobile video

Nielsen Holdings plc unveiled a new performance testing service for mobile video.

Called Nielsen Mobile Video Performance, the new service will evaluate streaming video quality on mobile and Wi-Fi networks, benchmark data across the industry and rate individual players on the factors which contribute most to positive customer experiences, the company said Dec. 7.

The four factors that the service focuses on are video resolution, startup time, rebuffering and video success rate.