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Marlin Equity-backed Bazaarvoice acquires product discovery platform Influenster

Product review solutions provider Bazaarvoice Inc. acquired Influenster Inc., a product discovery and reviews platform, for an undisclosed sum.

The acquisition is expected to help Bazaarvoice further boost its market position and expand its range of product review content.

Influenster will merge with Bazaarvoice after the deal is completed. The companies' integrated offerings will be made available in North America immediately and in Europe in the autumn, before expanding to other regions in 2020. Influenster co-founders Aydin Acar and Elizabeth Scherle will remain responsible for key functions at the company.

Influenster's platform, which has almost 6 million community members worldwide, enables brands to generate reviews and social content as well as license user-generated content to their online shopping pages.

Bazaarvoice is a portfolio company of Marlin Equity Partners LLC, a private equity firm that invests in businesses across multiple industries.