South Korean maker of personal products Amorepacific Corp. is debuting in Australia as it launched its Laneige brand in all Sephora stores across the country and on the cosmetic chain's local online platform March 14.
The company, which opened its Melbourne office in early 2018, also plans to launch its Amorepacific and innisfree brands in Australia by 2018-end.
Amorepacific's general manager for its Australian operations, Caroline Dunlop, said LVMH Moët Hennessy Louis Vuitton SE's Sephora chain is the group's first partner in Australia.
The group is expanding its international footprint as a decrease in the number of tourists to South Korea negatively affected its full-year 2017 profit.
