Starbucks Corp. opened a coffee sanctuary in Bali, Indonesia, where customers can experience the "seed-to-cup journey" of coffee beans, the company said Jan. 12.
The coffee sanctuary is the coffee giant's first Starbucks Reserve bar in Bali and its 10th in Indonesia. Starbucks has partnered with licensee PT Sari Coffee Indonesia in the store's launch.
The 20,000-square-foot Starbucks Dewata Coffee Sanctuary allows customers to try out bean de-pulping and washing during harvest season and drying and raking green coffee beans in a 1,000-square-foot coffee tree farm. Coffee drinkers can also visit budding seedlings in the nursery.
Indonesia is the fourth-largest grower of Arabica coffee in the world, the company said.
The announcement comes less than a week after Starbucks CEO Kevin Johnson told The Wall Street Journal in an interview that he is scaling down former CEO Howard Schultz's goal of opening about 1,000 Starbucks Reserve stores across the world, describing the plan as an "aspiration."