Former WeWork Cos. Inc. executive Geraldine Calpin joined Madison Square Garden Co. as executive vice president and chief marketing officer.

In this role, Calpin will oversee the overall marketing and digital strategy for Madison Square Garden, according to a Dec. 12 news release. Calpin previously served WeWork as chief marketing officer — Europe, the Middle East and Africa.

WeWork provides space, community and services for customers that range from entrepreneurs, freelancers, startups, artists, small businesses and divisions of large corporations.