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Hulu initiates strategic reorganization, eliminates content chief role

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Hulu initiates strategic reorganization, eliminates content chief role

Hulu LLC initiated a strategic reorganization to help the company better serve subscribers and drive growth.

As part of the initiative, Hulu tapped former TiVo Corp. COO Dan Phillips as chief technology officer, effective June 4. In this role, Phillips will oversee a newly unified Technology & Product organization spanning engineering, data center operations, network and broadcast operations center, information technology and program management, as well as product management, user experience and product development.

Hulu also is combining its live TV and subscription video-on-demand content licensing, acquisition and business functions into a single group, called Content Partnerships. The company's original programming and its relationships with creators, producers and studios will continue to be managed by the Hulu Originals team, but will now operate as a dedicated business function led by Senior Vice President of Content Craig Erwich.

As a result, Senior Vice President of Partnerships and Distribution Tim Connolly and Chief Content Officer Joel Stillerman are leaving the company. Hulu is conducting a search for a head of the new Content Partnerships group and is eliminating the chief content officer role.

Chief Marketing Officer Kelly Campbell is expanding Hulu's marketing organization to assume responsibility for the subscriber experience from acquisition, engagement and retention to viewer experience and research across all of Hulu's on-demand and live TV plans. The group will now oversee Hulu's subscriber partnerships, including its current relationships with Spotify AB and Sprint Corp.

The company also named Jaya Kolhatkar, a former global data and analytics executive for Walmart Inc., as chief data officer of the company, effective July 2.

Hulu's content owners include Walt Disney Co., 21st Century Fox Inc., Comcast Corp.'s NBCUniversal Media LLC and Time Warner Inc.