Nestlé India Ltd., a subsidiary of Swiss food and beverage company Nestlé SA, will cluster markets and products to accelerate its growth in the country, The Economic Times reported Feb. 26, citing Chairman Suresh Narayanan.
Narayanan reportedly said that the company's structure will be divided into 10 to 15 market clusters, while products will be segmented to create variants for "relevant geographies," which he expects will translate to a sales increase of at least between 3% and 5%.
According to the report, Nestle also plans to reduce salt and sodium content in its Maggi noodles product, which was previously alleged by local authorities to be unsafe for consumption, by 10% over the next 12 to 18 months to adapt to changing consumer preferences.
