Koninklijke Ahold Delhaize NV will expand into the French-speaking part of Belgium in the summer of 2020 by allowing local shoppers to use the bol.com app using their native language.
Zaandam, Netherlands-based Ahold Delhaize launched bol.com in the Dutch-speaking part of Belgium in 2010. "We would now also like to share the expertise that we have built over the past 20 years with entrepreneurs from the French-speaking part of the country, so that together we can offer a good local alternative," Huub Vermeulen, managing director of bol.com, said in a statement.
Users of the app can opt to pick up their online purchases at Delhaize and Albert Heijn stores in the Dutch-speaking part of Belgium, the company said.
