Nestlé SA said March 1 that it is expanding the relaunch of its Nescafé Gold instant coffee brand following an initial rollout in the U.K.
The Swiss food and beverage giant's reformulated and repackaged range also includes a fair trade, organic blend.
After first being introduced to the U.K. market, Nescafé Gold is now set to be launched in Europe and other international markets, the company said.
The move comes two weeks after Nestlé CEO Mark Schneider told investors to be patient as the company rebalances its product offerings.
