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Report: Viacom considering selling majority stake in China operations

Viacom Inc. is in discussions to sell a majority stake in some of its China operations, The Wall Street Journal reported, citing people familiar with the matter.

The company reportedly has held talks with at least one Chinese entity, with the discussions involving the potential sale of a majority share in Viacom channel brands such as MTV and Nickelodeon in China.

The move comes as the media conglomerate is reportedly having trouble trying to scale its operations in China after more than two decades of business there.

According to WSJ, selling a controlling stake in its China business could help Viacom reduce potential regulatory risks in the country amid rising trade tensions between Beijing and Washington, while still allowing it to gain profit.