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Suntory to introduce exclusive whiskey brand in India


According to Market Intelligence, December 2022


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Suntory to introduce exclusive whiskey brand in India

Suntory Holdings Ltd. will introduce a whiskey brand called Oaksmith exclusively in India, the Nikkei Asian Review reported Dec. 16.

The brand will have two products and will be priced at up to 1,375 rupees per 750-millileter bottle in Maharashtra, according to the report.

The Japanese beverage maker will initially launch the whiskey line in the city of Pune and expand to other areas at a later time, the news outlet added. It is reportedly projecting to sell around 120,000 cases of the product by 2020 and up to 1 million cases by 2022.

Suntory already sells its Teacher's brand scotch in the country through its U.S. subsidiary Beam Suntory.

The Tokyo-based company also has plans to start exporting its Roku gin to India, the Nikkei said.

Suntory is the parent of soft drinks maker Suntory Beverage & Food Ltd.