trending Market Intelligence /marketintelligence/en/news-insights/trending/87E-Z4zCcnJnIqZRdmF3GA2 content esgSubNav
Log in to other products

Login to Market Intelligence Platform

 /


Looking for more?

Contact Us
In This List

UPDATE: Tremor Video sells buyer platform for $50M

Podcast

Episode 1: Origins of 451 Research - Part 1

Podcast

Episode 3: Transformation of Customer Experience in 2020

Podcast

Episode 2: Origins of 451 Research - Part 2

Blog

Culture of success: 451 Research survey highlights the keys to strong data and analytics initiatives


UPDATE: Tremor Video sells buyer platform for $50M

Tremor Video Inc. sold its buyer platform to Taptica International Ltd., a global mobile advertising technology platform, for $50 million.

Under the terms of the agreement, Tremor Video agreed to certain hiring restrictions for two years and not to engage in competition for three years. Tremor also agreed to provide certain transition services through the end of the year. Tremor Video completed the sale on Aug. 7.

The Raine Group acted as exclusive financial adviser on the deal and Cooley LLP acted as legal counsel to Tremor Video in connection with this transaction. RBC Capital Markets acted as exclusive financial adviser and Naschitz Brandes Amir & Co. acted as legal counsel to Taptica in connection with the deal.

In connection with the sale of the business, Lauren Wiener, Tremor Video's president of buyer platform, resigned from the company.