Here are the editor's top picks for the week.
Conference Chatter: Mobile CEO says cable giants in for some 'hard lessons' with wireless offerings
Speaking at the Mobile Carriers Show, a conference focused on regional and rural mobile services, Limitless Mobile Group CEO Atte Miettinen said Comcast Corp. and Charter Communications Inc. would do better in wireless as full mobile virtual network operators. Miettinen noted that Comcast's Xfinity Mobile and Charter's planned wireless offering both rely on mobile virtual network operator agreements with Verizon Communications Inc. The problem with those agreements, according to Miettinen, is that it is not a full MVNO, meaning that neither cable company controls the customer experience.
TV ad targeting platform to play big role in upfront pitches
At the Advanced Advertising conference in New York, executives alluded to a fourth programming group that will soon join the existing members of OpenAP, which will be a significant component of upfront pitches in 2018. Adding a fourth programming group to OpenAP, which launched in September 2017, would add more diverse content properties for advertisers and agencies to draw from as they look to facilitate audience-targeting capabilities.
Netflix, YouTube race past BBC as it fails to retain younger audiences
British Broadcasting Corp. admitted it is struggling to retain younger audiences as funding challenges and competition from on-demand services such as Netflix Inc., Amazon.com Inc. and Google Inc.'s YouTube put pressure on the British public service broadcaster to reinvent its online offering. In its annual plan published March 28, the BBC revealed that funding for its U.K. services had fallen 18% in real terms since 2010 as a result of British public service cuts, compared with a 30% and 90% hike in income at ITV PLC and Sky PLC, respectively, over the same period.
Whistleblower tells UK lawmakers Facebook data was vital for Cambridge Analytica
Christopher Wylie, the whistleblower behind the Cambridge Analytica LLC privacy scandal involving Facebook Inc. user data, discredited earlier claims by the political consulting firm about its ties to the social media giant as he appeared before U.K. lawmakers. During a hearing with the U.K. House of Commons' Digital, Culture, Media and Sport Committee, Wylie laid bare the inner workings of Cambridge Analytica, the London-based company at the center of an investigation into allegations that personal data of millions of Facebook users was used without their consent.
Upfronts 2018: A+E Networks heads to market with portfolio sales approach
A+E Networks is hitting the upfront sales market with a portfolio sales approach for the first time, selling across linear and digital platforms for all its brands and experimenting with new ways to underscore the role TV plays in inspiring consumer purchases. The company announced in October 2017 that its sales organization would no longer sell inventory by brand via separate linear and digital groups.