trending Market Intelligence /marketintelligence/en/news-insights/trending/7uNa0JD6a-V42X44sj-ogA2 content esgSubNav
In This List

Amazon, Flipkart, Snapdeal suspend sales in response to new regulations

Video

S&P Capital IQ Pro | Powering Your Edge

Video

S&P Capital IQ Pro | Unrivaled Sector Coverage

S&P Capital IQ Pro | Powered by Expert Insights

Blog

Broadcast broker activities, H1'21


Amazon, Flipkart, Snapdeal suspend sales in response to new regulations

Amazon.comInc.'s India unit, Flipkart Ltd. and Snapdeal have temporarilystopped their sales events and related advertisements to comply with 'snew e-commerce regulations, Livemint reported April 28, citing five peoplebriefed on the matter.

The government's new e-commerce rules include banning onlinemarketplaces from swaying product and service prices, which prompted the trioto cancel scheduled sales promotions in order to avoid possible penalties, suchas Flipkart's app-only sale on the first week of May and Snapdeal's andAmazon's plans of holding a one-day sale for their featured products.

In preparation for Diwali, a five-day Hindu festival, inOctober, the three e-commerce giants are looking for new ways to advertisesales and fund their discounts without attracting the ire of Indian regulators.