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Shopping network EVINE rebrands back to ShopHQ

IMedia Brands Inc.'s shopping entertainment network EVINE completed its rebranding back to ShopHQ.

The rebranding seeks to improve the network's engagement with new and existing customers, said iMedia Brands CEO Tim Peterman.

IMedia Brands said the 2015 name change from ShopHQ to EVINE was "confusing and ineffective." EVINE Live recently changed its name to iMedia Brands amid the company's growing portfolio of television and web service offerings.