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Henkel invests in Indian digital platform startup m.Paani

Household products and adhesives maker Henkel AG & Co. KGaA said Dec. 11 that it participated in a funding round for Indian startup m.Paani Solutions Pvt. Ltd.

Mumbai-based m.Paani developed a single digital platform that helps retailers provide a convenient and personalized online shopping experience for customers. It also offers last-mile delivery services to consumers as well as hyperlocal marketing, inventory and customer relationship support.

The German retailer did not disclose the size of its investment but said the move will help it boost its expertise in digital go-to-market models.

In addition, Henkel said the investment will help it gain valuable insights about the retail markets and consumer behaviors in emerging markets.

"M.Paani is bridging the technology gap to ensure that our local retailers not just survive but thrive in India 2.0. The future of Indian retail is, and must be, local," said Rahmyn Kress, global head of Henkel's venture arm.