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Mobiquity teams up with PeerLogix for over-the-top viewership data

Mobiquity Technologies Inc. has teamed up with PeerLogix Inc. to expand its advertising capabilities in over-the-top, streaming video and connected television.

The partnership will provide Mobiquity's Advangelists platform with OTT viewership data from PeerLogix, which has a footprint of more than 50,000 premium television shows and movies from about 180 million households, according to an Aug. 1 news release.

"We have been winning new business with our strategy of offering a fully integrated solution to digital advertising with that in mind, we are very excited to include advanced OTT and television advertising and reporting capabilities to the platform as OTT and video are some of the most highly requested features we hear about from our clients," Dean Julia, CEO of Mobiquity Technologies, said in a statement.

Mobiquity is a mobile first, next-generation, platform-as-a-service company for data and advertising. PeerLogix is an advertising technology and data aggregation company.