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Guggenheim analyst starts Roku coverage at 'buy'

Michael Morris, an analyst at Guggenheim, started his coverage on Roku Inc. shares with a "buy" rating, TheFly.com reported Sept. 4.

The analyst, who set a $74 price target on the company stock, noted that the company is well-positioned as an industry leader in the digital-video advertising marketplace and believes at its current price both management's stated initiatives and potential expansion opportunities are under-appreciated.