MDC Partners Inc. agencies Bruce Mau Design Inc., Hello Design LLC, Northstar Research Partners and Varick Media Management LLC collaborated to launch Yes and Company, a new specialist network targeting modern brand marketers.
Michael Bassik, MDC Partners' managing director and president of digital, will become the network's CEO, according to a May 31 statement.
All four agencies will keep their operations separate from each other, working under their current leadership teams.
Yes and Company forms a global network of 200 specialists.
