Eros International PLC's South Asian entertainment streaming platform Eros Now struck a partnership with Wasu Media Holding Co.Ltd. to deliver Bollywood and original Indian content to Chinese digital customers.
The partnership will enable WASU Media to provide Bollywood content as a subscription video-on-demand service to Chinese viewers.
Eros Digital Pvt. Ltd CEO Rishika Lulla Singh said China is a great market for Bollywood content and the partnership will connect Bollywood fans across the world.
Eros International is a global Indian entertainment company that acquires, co-produces and distributes Indian films across all available formats, such as cinema, television and digital new media.
