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Cinven to finance digital marketing company RTB House

Global investment firm Cinven entered into an agreement to invest in digital marketing company RTB House.

Financial terms of the transaction, which is subject to customary regulatory and antitrust approvals, were not made public.

Cinven, along with RTB House's management, will boost the company's international presence, continue to finance its retargeting technology and seek value-added acquisitions.

Cinven targets companies in the business services, consumer, industrial and financial services, as well as the healthcare, technology, media and telecommunications industries.

Clifford Chance, Deloitte, Medialink, Prohaska, RBC Capital Markets and Vienna Capital Partners advised Cinven on the transaction. CC Group and Weil served as advisers to RTB and its shareholders.