U.S. retail giant Walmart Inc. will introduce a low-priced tablet computer under its consumer electronics brand Onn, Bloomberg reported March 13, citing product applications filed with the U.S. Federal Communications Commission.

The move is part of a wider redesign of its electronics division, the report said. A Walmart spokeswoman reportedly confirmed that the product is in the works, but declined to comment further.

The newswire said that according to application documents, the tablets will be manufactured by Chinese consumer electronics maker Chunghsin Technology Group Co. Ltd. and will run on Google LLC's Android operating system.

The device could rival the Kindle Fire, which was launched by Walmart rival Amazon.com Inc. in 2011, and Apple Inc.'s iPad.

Walmart's Onn brand currently offers mobile phone and computer accessories and headsets, among other items.