Interactive streaming engine Genvid Technologies Inc. partnered with cloud services provider Limelight Networks Inc. to help game developers and media companies develop their own real-time interactive streaming platforms.

Under the tie-up, Genvid will offer its game engine integration and web application programming interfaces, while Limelight will provide streaming services at sub-second latency, Genvid said March 18.

Genvid said the combined offering is intended for developers who want to own customer relationships and build their own direct-to-consumer platforms, apps and in-game capabilities.