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Givenchy expands e-commerce platform to more European markets

LVMH Moët Hennessy Louis Vuitton SE-owned Givenchy said March 5 that its e-commerce platform has expanded to the U.K., Italy, Germany, the Netherlands and Spain following the French luxury brand's initial online launch in September 2017.

Givenchy's artistic director, Clare Waight Keller, oversees the site, on which her spring-summer 2018 collection was made available at the same time as in the label's physical stores.

The e-commerce platform's omnichannel offerings include a click-and-collect service and in-store appointments for trying on clothes. There will also be online-only capsules and priority access to certain items before they are presented in stores.