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Media & Comm, most read: Apple's new iPad; Turner Sports' OTT service


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Media & Comm, most read: Apple's new iPad; Turner Sports' OTT service

Here are the most read stories of the week.

Q&A: Regional fiber provider moves away from traditional set-top boxes as it expands

Citizens Fiber, a small pay TV provider in Pennsylvania, is gearing up for its largest expansion in company history. At the same time, the company is cutting hardware costs by moving away from traditional set-top boxes.

Analysts assess moves to benchmark Spotify against Netflix ahead of IPO

Analysts are divided over moves to benchmark Spotify AB against video streamer Netflix Inc., in order to determine a potential valuation for the music streaming giant after it issued its first ever guidance ahead of its April 3 public listing. In a March 26 filing, Spotify Technology SA projected shrinking losses and higher margins, despite slower revenue and premium subscriber growth for 2018, having warned investors in a February prospectus that significant losses meant the company "may not be able to generate sufficient revenue to be profitable."

Turner Sports tips off OTT service under Bleacher Report banner

Turner Broadcasting System Inc.'s Turner Sports is poised to jump into the streaming sports fray, tipping its new over-the-top service next week under the heading of its Bleacher Report digital brand. Bleacher Report Live, or B/R Live, is slated to bow April 7 with coverage of former college star quarterback and NFL bust Johnny Manziel in The Spring League, a pro football scouting and event showcase.

Analysis: Apple faces uphill battle in US education market

Apple Inc.'s newest and more modestly priced iPad is aimed at the education market, but closing the sales gap between iPads and lower-cost devices such as Chromebooks at schools is likely to remain a challenge for Apple in the near term, analysts said. Apple on March 27 unveiled a new 9.7-inch iPad that includes a faster processing speed and higher resolution than previous models. It also works with the Apple Pencil, which allows for note taking and illustration.

Hulu's 'less is more' approach to advertising pays dividends

Peter Naylor, Hulu LLC's senior vice president of ad sales, said the streamer's hourly ad load is half that of broadcast and cable networks, providing a more appealing environment for some marketers. Hulu now counts some 37 million viewers, a total that continues to build, while the median age of its watcher declined to 31 from 33 two years ago, he said.