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Wesfarmers' Bunnings to launch e-commerce site

Wesfarmers Ltd.-owned Bunnings Group Ltd. said Oct. 14 that it plans to launch an online marketplace for home and lifestyle products called MarketLink.

The Australian home improvement retailer said MarketLink will have more than 8,000 products listed on the platform, including products from other retailers. These items include indoor furniture, kitchen appliances, home entertainment, kitchenware, whitegoods and homeware.

The company has a dedicated team working on the project and is hoping to launch the platform in November. "Our focus is on getting the offer right and we won't launch until we're comfortable that the offer is competitive and will be one that is valued by our customers," Managing Director Mike Schneider said.

Other home and lifestyle companies can list their goods on the platform by qualifying for Bunnings' trusted sellers program.