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Google, Microsoft execs disagree on EU's proposed facial recognition ban

Top executives from Google LLC and Microsoft Corp. have expressed conflicting views on the European Commission's proposal for a temporary ban on the use of facial recognition technology.

The proposed ban won support from Google and Alphabet Inc. CEO Sundar Pichai, while Microsoft President Brad Smith criticized the plan, according to Reuters.

Pichai called for new regulations in the world of artificial intelligence due to the potential negative uses of AI, such as deepfakes.

"There is no question in my mind that artificial intelligence needs to be regulated. It is too important not to. The only question is how to approach it," Pichai wrote in an editorial for London's Financial Times.

According to Pichai, regulation should allow for tailored implementation in different sectors. He cited medical devices and self-driving cars as examples of areas that require different rules. He said international governments must align their regulations and agree on core values to make global standards work.

Smith, who is also the chief legal officer of Microsoft, however, said it was important to identify the problems first and then create rules to ensure that the technology would not be used for mass surveillance. He said the "only way" to make technology better is to use it.