Starbucks Corp. said Jan. 21 that the company will add more plant-based options as the coffee chain plans a shift toward a more environmentally friendly menu.

The Seattle-based company's strategies for a "resource-positive company" include a shift from single-use to reusable packaging, and investments in innovative agricultural practices, forest conservation efforts, water replenishments, waste management and eco-friendly stores.

Starbucks President and CEO Kevin Johnson also set preliminary targets for 2030 that encompasses a 50% reduction in carbon emission and landfill waste from stores. Starbucks also aims to halve the water used for direct operations and coffee production.

Shares of plant-based meat producer Beyond Meat Inc. were up 16.5% on Jan. 21 to $127.14 following the Starbucks announcement.