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SEB reveals plan to boost market share of new home loans

Skandinaviska Enskilda Banken AB has determined nine steps to help boost its share of new home loans, CEO Johan Torgeby told Bloomberg News on Dec 20.

The Swedish bank hopes to increase market share in the country to between 14% and 15%, compared to 5.6% in the first 10 months of 2018, Torgeby said.

The nine steps the bank plans to take include improving service in terms of speed and quality, and finding proactive ways to attract customers, Torgeby said.

The lender will also boost its presence across Sweden through the use of digital channels, Torgeby said.