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Facebook introduces fact-checking in the UK

Facebook Inc. has enlisted British fact-checking firm Full Fact to help tackle the spread of misinformation in the U.K.

The social media giant first introduced third-party fact-checking initiatives in 2016 and works with third-party reviewers in 23 countries.

In a Jan. 11 statement, Full Fact confirmed that its team will use a rating system to scrutinize flagged content, provided it is not satire or opinion.

"Our team will identify and review public pictures, videos or stories and rate them as true, false or a mixture of accurate and inaccurate content," the company said. "False content will appear lower in news feeds, so it reaches fewer people."

The company noted it will not stop users from sharing any content and will not have access to Facebook users' private data.

Full Fact, an independent fact-checking charity, also assesses claims made by politicians, public figures and the media on a daily basis.

"We're going to focus on misinformation that could damage people's health or safety, or undermine democratic processes — everything from dangerous cancer 'cures' to false stories spreading after terrorist attacks or fake content about voting processes ahead of elections," the company said.