Adidas AG-owned Reebok appointed Karen Reuther, Nike Inc.'s former global creative director, to the same role.

Reuther will be responsible for the footwear maker's brand-defining and consumer-relevant creative leadership, including brand identity and design implementation.

Before her appointment, Reuther was creative director and brand psychologist at Cast Collective, a Boston-based collective of consultants on design, innovation and technology.

Her work at Cast Collective connected her to clients including PUMA SE, V.F. Corp.-owned Vans and Timberland, and TJX Cos. Inc.