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YNAP launches digital platform for Ferrari's online store

Italian online retailer YOOX Net-A-Porter Group SpA said March 21 that it rolled out a new digital platform for Ferrari NV-owned Scuderia Ferrari's online flagship store.

The platform is capable of fulfilling orders via YNAP's network of distribution centers in New York, London, Dubai and Hong Kong.

The online store also allows Ferrari to do on-site personalization so that more relevant items are seen by customers, YNAP said.