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Report: LinkedIn buys online content distribution startup

LinkedIn Corp.acquired Run Hop Inc., an online content distribution startup, The Wall Street Journal reported May 5,citing a LinkedIn spokesman.

The deal is reportedly focused on securing the expertise ofRun Hop co-founders Pete Davies and Evan Solomon, who have taken new roles atthe professional networking website.

LinkedIn named Davies senior product manager on the contentteam, and Solomon has joined the company as a senior software engineer.

The deal is expected to help the company make users' feedsmore engaging.