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AT&T increases DIRECTV Now price

AT&T Inc.'s DIRECTV Now streaming service is set to raise its prices by $5 on all packages, following price hikes from DISH Network Corp.'s Sling TV and Google Inc.'s YouTube TV, TechCrunch reported July 2.

The new prices will be effective July 26 for new customers based on their billing date, the company told TechCrunch.

DIRECTV Now's basic "Live a Little" tier with 60+ channels will cost $40 per month, instead of $35. The top-tier "Gotta Have It" bundle with more than 120 channels will increase to $70 a month, while the "Go Big" package with more than 100 channels will be available for $60 per month. The "Just Right" bundle with more than 80 channels will increase to $55 a month.

The news comes just days after DISH Network Corp.'s Sling TV increased the price of its Sling Orange package by $5 to $25 per month. YouTube TV also recently increased the price of its online service to $40 per month from $35 per month.

Google is owned by Alphabet Inc.