EVINE Live Inc. named Diana Purcel executive vice president and CFO of the company, effective April 16.
Purcel succeeded Tim Peterman, who is leaving the company to join AmeriMark unit LTD Commodities as COO, according to an April 11 news release. The executive team at Evine Live will take over Peterman's COO duties.
Purcel previously served as CFO of Cooper's Hawk Winery & Restaurants, a privately held, private equity-sponsored restaurant concept based in Chicago.
Evine Live is a multiplatform interactive digital commerce company.