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Amazon partners with Nippon Pay to bring Amazon Pay to Japan

Amazon.com Inc. launched its Amazon Pay service in Tokyo and the southern Japanese city of Fukuoka, offering cashless payments in stores, the Nikkei Asian Review reported Sept. 6, citing Amazon Japan's Amazon Pay head Takuya Inokawa.

The U.S. e-commerce giant's Japanese arm partnered with local financial technology startup Nippon Pay Co. Ltd. to launch the service at dozens of small brick-and-mortar shops in the two cities, according to the report.

According to the report, Japan is the first overseas market where Amazon brought its QR code-based payment service after launching it at the company's physical Amazon Books stores in the U.S.

Nippon Pay reportedly provided to merchants tablets that can scan Amazon Pay QR codes in customers' smartphones. The startup will cover the transaction fees until the end of 2020 if stores sign up for the service by the end of 2018, the report said.

The Nikkei reported that Nippon Pay's tablets are also integrated with Alibaba Group Holding Ltd.'s Alipay and other payment services.

Meanwhile, Amazon is considering partnerships with stores and restaurant chains in Japan that introduce point-of-sale cash registers, according to the report.