Walt Disney Co.'s ESPN Inc. struck a new agreement to bring its exclusive digital shows and content to Facebook Inc.'s Watch video streaming platform.
At launch, ESPN's Facebook Watch lineup will include "The People's MMA Show," additional segments from "Always Late with Katie Nolan" and exclusive versions of "Countdown to GameDay" and "Fantasy Focus Live."
ESPN said Sept. 23 it will engage and interact with fans through Watch via Watch Parties, polls or live talent Q&As.
"We are extending some of our most popular ESPN shows and creating new ones with content available only on Facebook and Facebook Watch," said Ryan Spoon, ESPN's senior vice president of digital and social content. "This allows us to connect with fans and drive the conversation around sports in a way that leverages what we and the platform do best."
