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ComScore helps launch refreshed ad tool for pharma marketers

ComScore Inc. and Symphony Health launched DRx 2.0, a refreshed advertising tool for pharma marketers.

Symphony said the launch of DRx 2.0 "radically improves reporting speed and actionability for pharma marketers by delivering data in near 'real-time' through a flexible reporting interface with improved data visualizations."

The three-year partnership between Symphony Health and comScore has worked to help pharma marketers measure the cross-channel exposure of their campaigns.