Nike Inc. on Jan. 15 unveiled the Nike Adapt BB platform, which features basketball shoes that provide users a custom fit through a power-lacing system run by an app and continually updated firmware.
The self-lacing shoes are equipped with the footwear giant's FitAdapt system that uses motor and gear train senses, allowing Nike Adapt to adjust to fit the wearer's foot.
The technology also enables users to loosen or tighten the shoes' fit and customize colors by manual touch or with the Nike Adapt app.
The app also allows wearers to check the shoes' batteries, which can be recharged by setting the footwear on the mat-like charger.
The sportswear brand said the Nike Adapt BB underwent tests by professional athletes and temperature simulations, as well as impact, waterproof and end-of-life tests, making it Nike's "most tested shoe."
The Nike Adapt BB system will be available for $350 beginning Feb. 27 and will be tested further before being adapted for other sports. It follows Nike's HyperAdapt 1.0, which was equipped with an adaptive-lacing system similar to the company's new model.
The athletic apparel and accessories retailer on Jan. 8 also released a yoga apparel line along with a collection of yoga workouts on its Nike Training Club app.