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Ctrip, iClick to develop travel marketing solution

Hong Kong-based online marketing technology platform iClick Interactive Asia Group Ltd. said June 14 that it entered into a strategic partnership with Chinese online travel agent Ctrip.com International Ltd. to develop a data-driven marketing solution that will help international brands reach outbound Chinese travelers.

The partnership will integrate Ctrip's 300 million-user membership base with iClick's data analysis and marketing capabilities. Through the collaboration, iClick said it will be able to reach more tourist groups by leveraging a large Chinese consumer database, paving the way for creating more detailed user profiles that it hopes will bring value to travelers and businesses alike.

"Ctrip has a wide range of customers and supports 13 languages on their platforms, which is a perfect complement for our customized solutions. International travel brands will now have a more effective way of reaching high-value outbound travelers in China," Sammy Hsieh, CEO and co-founder of iClick, said in the release.

In May, Ctrip forecast a revenue growth of about 12% to 17% year over year for the second quarter through June amid a surge in outbound tourist traffic from China.