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L'Oréal's skin care brand CeraVe to debut in international markets

L'Oréal SA said May 17 that it will start an international roll out of its skin care brand CeraVe to expand beyond the U.S. market.

CeraVe, which the personal products company acquired in 2017, includes a range of cleansers, moisturizers and healing ointments.

A series of launches is planned for the brand this year, including in L'Oréal's home country of France. The company said it would make CeraVe available in new markets through various channels such as drugstores, specialized distributors, retail chains and e-commerce.